Forrester Webinar 20 Feb 2008

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What Makes ECM Initiatives Successful

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Recorded February 20, 2008

According to Forrester Research, information and knowledge managers often describe their ECM initiatives as costly, poorly adopted or just unused. The missing piece and root cause of most ECM woes is a lack of understanding of business context – how people and business processes use content. (Source: Business Context: A Better Way to Define an ECM Strategy,” Dec, 2007).

How are people and processes using all of the unstructured content in your organization, and is your ECM strategy aligned with those objectives? Please join us on February 20, 2008, from 11am-12pm CST as Kyle McNabb, Principal Analyst for Forrester Research, discusses how to build better ECM strategies based on business context and how content-centric applications can help you do so, easily and affordably.

For further information on this subject read our white paper:
Assuring Asset Documentation Integrity

Special Guest Speaker:

	Kyle McNabb Principal Analyst, Forrester Research Kyle primarily contributes to Forrester's offerings for the Information & Knowledge Management professional. He is a leading expert on product information management, content-centric applications, office productivity solutions, and many aspects of enterprise content management (ECM), including document management, Web content management, digital asset management, and content delivery technologies. Kyle delivers strategic guidance to IT professionals, helping enterprises establish ECM strategies, define governance, and identify vendors and technologies that help them put content to use in the business processes and end user experiences. To learn more about Kyle, visit http://www.forrester.com/rb/analyst/kyle_mcnabb.
Additional Speakers:
	Mike Jones VP Marketing, McLaren Software Mike Jones is the Vice President of Marketing for McLaren Software and is responsible for all aspects of marketing on a world wide basis. Mr. Jones has over twenty years of information technology experience including applications development, storage management, security management and engineering content management. Prior to joining McLaren Software, Mr. Jones held senior marketing positions at Citadel Security Software, BMC Software and Sterling Software. Mr. Jones started his career with Electronic Data Systems as a systems engineer.
	Christopher Sprague Director of Industry Marketing and Solutions, EMC Christopher Sprague is Director of Industry Marketing and Solutions for EMC’s Content Management and Archiving business, formerly Documentum. He is responsible for delivering solutions that address customers top content related business problems ranging from compliance, operational excellence, regulated content management and others. Doing this requires working closely with software partners and systems integrators to develop the best ways to configure content related solutions to address these business needs. Prior to EMC, Christopher spent 12 years doing business and IT strategy for some of the largest corporations in the country. In this role, he developed a number of IT enabled business solutions.